Career Technical Education prepares students to enter today's competitive workforce. CTE involves a multiyear sequence of courses that integrates core academic knowledge with technical and occupational knowledge, to provide students with a pathway to post-secondary education and careers. CTE provides students at Folsom Lake High School the opportunity to dive into the Marketing, Sales & Services sector with two new courses.
Marketing, Sales & Services
Folsom Lake High School's CTE program explores the Professional Sales pathway in the Marketing, Sales & Services sector through the classess below.
Principles of Marketing gives students a general overview of marketing principles. Students in this course will develop an understanding of the marketing mix for goods and services in domestic and global markets. The course includes the study of economics, government regulation, competition, and consumer behavior. Students learn about entrepreneurs, how to organize a business, business plans, and will write a marketing plan. The curriculum will be infused with technology and the development of communication, leadership, and employability skills.
eBusiness focuses on marketing and sales techniques using electronic media, E-Commerce, and the Internet. Students will learn the purpose, process and components of effective online marketing, promotion, and sales. The course will explore web design languages, software, and business marketing, sales, and services concepts. Students will experience hands-on, project-based curriculum to create web based busienss tools, including but not limited to web sites and multiple social media platforms.***for more information about CTE at Folsom Lake High School, contact Mrs. Story, CTE Teacher.