Skip To Main Content

Logo Image

Logo Title

Youth Development & Youth Advocacy Opps

Youth Development

Club Live (CL) & Friday Night Live (FNL)   

Friday Night Live


Club Live


(CL- Mills, Mitchell, Sutter and Folsom Middle & FNL-Cordova High and Folsom High)

These middle and high school clubs consist of enthusiastic youth, working in partnership with adults, to create powerful activities that improve the school and community. Students learn a variety of leadership skills while in a safe and engaging environment that allows them to carry out short and longer term projects. They are committed to building healthy environments that are free of alcohol, tobacco, and drugs.

Bulldogs Reaching Out (BRO)    

BRO Picture

 (Folsom High)                                         

This peer education club consists of high school students trained in substance abuse refusal skills, presentation delivery and tobacco, alcohol and other drugs so they can present prevention lessons to younger students throughout the district. Approximately 160 student leaders go to middle and elementary schools annually, serving as positive role models, to deliver a powerful message about making healthy choices. 

Youth Advocacy

STAKE (Stop Tobacco Access to Kids Enforcement) Act 


The mission of this program is to reduce the illegal sales of tobacco to minors through the enforcement of the STAKE act. Youth, ages 14-17, assist the California Department of Public Health and Inspectors from the Food & Drug Branch with compliance checks related to tobacco sales by retailers to those under the age 21. Reducing youth access to tobacco is an important facet of prevention work.

Thumbs Up! Thumbs Down (TUTD) Program Movie reel

TUTD is Breathe California of Sacramento Region's advocacy program involving a tobacco research project to eliminate the influence of tobacco content in film. The data collected from student movie reviews is posted weekly and used by university-level researchers and public health professionals. Introductory TUTD programs are offered at 3 schools and all high schools share opportunities for participation in the formal TUTD held at BCSR's office. 

Why advocacy? Scientific studies from UC San Francisco demonstrate the exposure to smoking in movies is a significant risk factor for youth smoking initiation.  To learn more about TUTD visit  To sign up visit

The annual Breathe CA Public Service Announcement (PSA) contest:



The PSA Contest winners were announced at the Breathe Youth Fest on January 27, 2023.  Congratulations to Folsom High School for placing 1st and 3rd in the 9th-12th Grade High School Category!!!!  Here is a link to this year's events and winners!

Health Education Council and Kaiser Permanente "Don't Buy the Lie" Contest  


The Health Education Council, with support from Kaiser Permanente, is proud to host 'Don't Buy the Lie' - an opportunity for youth to use artistic expression to unmask the tobacco and vaping industries and show the addictive harm they do to youth.  Youth in Grade 6-12 are invited to use their innovative minds to create unique contest entries for a chance to win up to $500 in prizes!  Contest entries closed on December 17, 2022.  The contest will be offered in the fall of 2023 again!