• Youth Development

    Club Live (CL) & Friday Night Live (FNL)    Friday Night Live     Club Live

    (CL- Mills, Mitchell, Sutter and Folsom Middle & FNL-Cordova High and Folsom High)

    These middle and high school clubs consist of enthusiastic youth, working in partnership with adults, to create powerful activities that improve the school and community. Students learn a variety of leadership skills while in a safe and engaging environment that allows them to carry out short and longer term projects. They are committed to building healthy environments that are free of alcohol, tobacco, and drugs.

    Our own W.E. Mitchell Middle School's Club Live was in the spotlight in the March 2021 edition of The Latest Word, the Friday Night Live and Club Live newsletter from the Sacramento County Office of Education.  Check this out:

    Mitchell pic Mitchell writeup

    Also, the Friday Night Live Club at Folsom High School was recognized!  Check this out:

     pic words

     And, Sutter Middle School's Club Live was recognized!  Check this out:

    sutter pic sutter words

    Lastly, Cordova High School's Friday Night Live Club was recognized in April 2021!  Check this out:



    Bulldogs Reaching Out (BRO)    BRO Picture    

    (Folsom High)                                         

    This peer education club consists of high school students trained in substance abuse refusal skills, presentation delivery and tobacco, alcohol and other drugs so they can present prevention lessons to younger students throughout the district. Approximately 160 student leaders go to middle and elementary schools annually, serving as positive role models, to deliver a powerful message about making healthy choices. 


    Youth Advocacy 

    STAKE (Stop Tobacco Access to Kids Enforcement) Act Stake

    The mission of this program is to reduce the illegal sales of tobacco to minors through the enforcement of the STAKE act. Youth, ages 14-17, assist the California Department of Public Health and Inspectors from the Food & Drug Branch with compliance checks related to tobacco sales by retailers to those under the age 21. Reducing youth access to tobacco is an important facet of prevention work. 


    Thumbs Up! Thumbs Down (TUTD) Program Movie reel

    TUTD is Breathe California of Sacramento Region's advocacy program involving tobacco research project to eliminate the influence of tobacco content in film. The data collected from student movie reviews is posted weekly and used by university-level researchers and public health professionals. Introductory TUTD programs are offered at 3 schools and all high schools share opportunities for participation in the formal TUTD held at BCSR's office. 

    Why advocacy? Scientific studies from UC San Francisco demonstrate the exposure to smoking in movies is a significant risk factor for youth smoking initiation.


    2021-22 Breathe California Sacramento Region Annual Anti-Tobacco Video PSA Contest


    Breathe CA


    Kaiser "Don't Buy the Lie" Poster Contest   Don't buy the lie

    This is Kaiser Permanente's Sacramento county wide contest that to help counter the tobacco advertising that entices use of the product. The activity allows students to be creative in their concepts and design to counter the messaging by tobacco companies. Entries from Sacramento county students are voted in order to identify the 1st place tobacco free poster that go on to become billboard displayed in the community.