What is the Communications Internship Program?
The Communications Internship Program (CIP) will provide students with the opportunity to work at the highest level of school district leadership. Hallmark to the CIP, students will learn the critically important function of collaboration. An intern team will directly assist the Superintendent’s Public Information Office with a wide variety of functions including: media relations, marketing, social media, community relations, strategic communication, and multimedia storytelling. Interns will participate in projects that will develop their skills, and students will enjoy the rigors and excitement of work in the public relations field.
Who are the interns?
2012-13 CIP Cohort at the Annual Community Partner's Luncheon (interns planned the entire event!)
In order to participate in the program, CIP Interns must be in good academic standing at one of the high schools in Folsom Cordova --students from Cordova High School, Folsom High School, Vista del Lago High School, Walnutwood High School, Kinney High School, and Folsom Lake High School are all eligible to participate.
Where do CIP interns work?
A benefit of the CIP internship is that students will be exposed to a professional work environment. The interns share an office on the fourth floor of the Education Services Center (the District's central office building). As a result of their location, the interns learn the norms and expectations working in an office building among the District's senior-most administrators--giving the program participants an early jump on what it means to perform in a high-pressure, professional, environment. Student interns even follow some of the protocols of the ESC: For example, they are required to dress in professional attire.
What does a typical day look like for an intern?
Each day, interns are charged with routine tasks as well as special projects to complete. The goal of the internship is to ensure that the student participants complete projects that have a direct impact to the District. This is not a "go and get coffee" type of internship!
- Daily, student interns monitor and analyze the district's media coverage in outlets including the Rancho Cordova Grapevine, the Folsom Telegraph, the Sacramento Bee, the ZOOM Newspaper, FOX, ABC, CBS, NBC, and Univision.
- Student interns attend and cover events around the District to gather information for press releases, media advisories, website articles and more.
- Interns plan large-scale events like the Annual Community Partner's Luncheon, Annual Staff Recognition Ceremony, Kid's Day in the Park and more!
Interns learn by directly applying information they learn from program curriculum, workshops and field trips to their projects. Here are some of the learning opportunities that interns have had in the past:
- Participated in editorial assignment meetings at the Sacramento Bee and KCRA News 3
- Trip to California State University Sacramento's Campus Radio Station
- Visit to the Folsom Telegraph's Publishing Office
- Field-trip to the Herberger Newspaper Printing Press
- Participated in the California School Public Relations Association Northern California Seminar
- Guest lectures/workshops facilitated by professional photographers, editors, and publishers.
Are interns paid?
Yes, the Communications Internship Program is a paid experience. Student typically work between four and six hours weekly as interns. The students are compensated in order to offset any expenses that they may incur while carrying out their duties and to also remove any barriers that might prevent a student from participation due to a need to work a second job.
How long does the internship program run?
CIP is a year-long commitment. Interns should make arrangements to their extra-curricular activities to accommodate the requirements of the program.